Unlimited Vacation Club | Hyatt Inclusive Collection
Unlimited Appreciation
Multi-Channel Campaign Design
Creative Direction | Art Direction | Campaign Design - In Progress
As Art Director, I led the development of the Unlimited Appreciation campaign’s creative concept and visual direction, guiding a team of designers to create a cohesive campaign system used across multiple platforms.
About the project
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Unlimited Appreciation is a month-long, multi-channel promotional campaign designed to celebrate travel club members through social contests, exclusive discounts, and partner benefits. The campaign focuses on strengthening member engagement while reinforcing brand loyalty across digital and print touchpoints.
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Led creative direction for the campaign concept and visual system
Guided a team of four designers through ideation and execution
Collaborated with marketing stakeholders to align creative strategy with business goals
Directed the development of presentation materials used to gain stakeholder approval
Established visual consistency across all campaign deliverables
Oversaw adaptation of templates across multiple marketing channels
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Campaign deliverables span multiple digital and print channels, including:
Social media graphics and promotional videos
Multi-touch email series
Landing page and website homepage takeover
Print flyers supporting promotional messaging
Templates were utilized and adapted where appropriate to ensure consistency and efficient production across assets.
Creative Direction
The creative direction emphasized connection, appreciation, and the coastal lifestyle associated with the brand experience.
Light, airy lifestyle photography featuring people immersed in beach environments formed the visual foundation. An organic swirling line motif was introduced to symbolize connection between people and their surroundings, helping unify layouts across campaign materials.
Rather than introducing a standalone campaign logo, a leading phrase—“Our appreciation for you is unlimited.”—was used to maintain alignment with brand typography and messaging standards.
The color palette incorporated sea blues and palm greens inspired by coastal imagery, while remaining consistent with the existing brand color system.
Status: In Progress
The campaign is currently in production, with assets being finalized and deployed across channels. Following launch, campaign performance metrics will be reviewed to evaluate engagement and participation outcomes.